Richard Branson is the quirky businessman who is best known for the Virgin brand, including Virgin Airlines and the Virgin Records. The Virgin empire includes more than 400 companies and has made Branson one of the world’s richest billionaires.
Although I’ve never met Richard Branson, I’m familiar with his philosophy and I find it very intriguing. I also recently read his new book, Finding My Virginity, and was completely inspired by it. As someone who works with CEOs and entrepreneurs, the thought hit me: what would Richard do if he ran one of my clients’ businesses, or any business for that matter? Branson’s universal business concepts are applicable to any business setting. So follow me now, as I consider what Richard Branson would do if he had the chance.
1. Challenge the Status Quo
Branson has been referred to as “the original disruptor.” He was applying the concept of disruptive innovation even before it had a name. He thrives on bringing new products and services to the market that completely change the playing field for consumers and competitors.
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